UOL - Smartwatch for kids
Creating an app that uses smartwatches to monitor kids' locations.
Company
My Role
UX Designer
Product Discovery
User Research
Devices
Mobile
Sector tags
Websites builder, E-commerce builder, Smartwatch tracking and B2B.
Context
UOL Produtos Digitais is a Brazilian company that offers a range of digital products and services, including web hosting, e-commerce solutions, online marketing tools, and more.
Challenge
Create an app (for iOS and Android), from scratch, to enable parents to track their children by connecting to a smartwatch. The product was made in collaboration with Nearbee, a security startup based in another city and we have to make the discovery with them in a couple of weeks.
Understanding
We reserved a meeting room for an entire week and we did co-creation sessions with the Nearbee and stakeholders, to decide the main features of the mobile app.
As a new project and limited knowledge of the business and lack internal data to leverage, we have utilized various visual artifacts, such as storytelling, to map out use cases and stakeholder maps. This was our starting point for identifying the key features and mapping out the user flows.
Research methodologies
Co-creation process
Stakeholder mapping
We started by making a map of all the important people and groups involved in our project. This helped us see who's who and how much they care about what we're doing. It made talking and deciding things much easier.
Proto-personas
Then we created proto-personas by taking input from users. Though not entirely precise, they gave us a broad comprehension of the users' objectives and requirements, which helped us in our work.
Solving
Prototype
We made some visual adjustments to OLX pro's identity to make it more similar to the OLX brand, allowing for a more seamless experience between the two platforms. We also added missing features to OLX pro and linked those that weren't developed to reduce friction in the user experience.
With support from the marketing and customer service teams, we promoted OLX pro and encouraged professional users to access the platform.
Besides the development of the mobile app, we should choose the function buttons in the smartclock.
Deliver
As soon as the proto-personas were defined we started working in the wireframes. As we had a tight timeframe we focused on delivering just the bare minimum of each of the flows.
